Memorable Inauguration of Africa’s First Franprix: Pointe-Noire Celebrates a Milestone with Burotec

14 December 2023

On August 28, 2023, Pointe-Noire, the vibrant coastal city of Congo, welcomed the inaugural Franprix supermarket, marking a significant milestone for the Burotec Group. Proudly opening the first Franprix store in Africa, Burotec aims to offer a diverse range of products to the Congolese population. This visionary step aligns with Burotec Group’s expansion, already established in stationery, construction, and safety equipment for oil operations.

The inauguration ceremony was graced by the presence of the city’s Mayor, Mrs. Evelyne TCHICHELLE, who not only officially inaugurated the opening but also became the store’s very first customer. Her presence underscored the importance of this event for the city and its residents, emphasizing the value this new establishment brings to the community.

The Franprix supermarket stands as a beacon of convenience and quality, offering a wide array of products catering to diverse needs. From daily essentials to specialty items, the store promises to elevate the shopping experience for Pointe-Noire residents, providing access to a broad range of goods all under one roof.

Burotec’s commitment to enhancing the local landscape with this supermarket aligns with its ethos of serving communities with excellence. This expansion into retail signifies a dedication to meeting the evolving needs of consumers while fostering economic growth and development in the region.

The inauguration of Franprix in Pointe-Noire not only signifies a new chapter in retail for the city but also solidifies Burotec’s commitment to contributing to the flourishing Congolese economy. With the Mayor’s support and the enthusiastic reception from the community, the Franprix supermarket is poised to become a cornerstone of daily life for residents, offering convenience, quality, and a diverse selection of products.


Charles de Gaulle avenue
In front of E2C (Ex-SNE) offices
Downtown, Pointe-Noire
Republic of Congo
(+242) 06 677 66 56 (+242) 05 524 26 78


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